Spring Break
Mail-order cupcakes that are 'Sweet-n-Sassy'
Diane Cipriani
Issue date: 2/29/08 Section: News
Thanks to its new mail-order delivery, Sweet-n-Sassy Cupcakes on Main Street sends treats to customers all across the county.
On Feb. 14, the quaint cupcake place which opened one year ago this April on Main Street began shipping its cupcakes nationwide. Owners Michael and Tara Voigt, of Elkton, Md., discovered the market for successfully shipping baked goods was not solely meeting customer demand.
In a town where people want to send things home in the mail, finding a way to ship the cupcakes without them getting mangled was his personal challenge, Michael said.
"I knew what the problem was even before we started shipping them," he said.
Michael said he ordered cupcakes from various national bakeries, but they always arrived crushed, sideways or otherwise mangled. After discovering a safe shipping method, he said he sent test orders to friends and family in North Carolina, Florida, California and Ohio to see if they would arrive intact.
The cupcakes last up to two days without spoiling, he said. One-day shipping for door-to-door service from UPS costs $49, including the cupcakes and special packaging with ice and foil. To ship outside the mailing region, the cost is $79.
Cupcakes are the only product sold in the store that requires special packaging. If they arrive at their destination crushed or stale, the customer will receive a full refund, Voigt said.
"We believe that if you are paying that kind of money, you should get a perfect product," he said.
Kramer Bussel, a cupcake connoisseur from New York City whose blog "Cupcakes Take The Cake" recently commended the work of Sweet-N-Sassy, received one of the 15 pioneer shipments on Valentine's Day.
"I originally found out about Sweet-n-Sassy from a newspaper article, and have posted about them on our blog," Bussel stated in an e-mail message. "My co-blogger is from Newark, Del., so she has visited the store. They have sent us T-shirts and recently sent me a package of one dozen Valentine's Day cupcakes."
On Feb. 14, the quaint cupcake place which opened one year ago this April on Main Street began shipping its cupcakes nationwide. Owners Michael and Tara Voigt, of Elkton, Md., discovered the market for successfully shipping baked goods was not solely meeting customer demand.
In a town where people want to send things home in the mail, finding a way to ship the cupcakes without them getting mangled was his personal challenge, Michael said.
"I knew what the problem was even before we started shipping them," he said.
Michael said he ordered cupcakes from various national bakeries, but they always arrived crushed, sideways or otherwise mangled. After discovering a safe shipping method, he said he sent test orders to friends and family in North Carolina, Florida, California and Ohio to see if they would arrive intact.
The cupcakes last up to two days without spoiling, he said. One-day shipping for door-to-door service from UPS costs $49, including the cupcakes and special packaging with ice and foil. To ship outside the mailing region, the cost is $79.
Cupcakes are the only product sold in the store that requires special packaging. If they arrive at their destination crushed or stale, the customer will receive a full refund, Voigt said.
"We believe that if you are paying that kind of money, you should get a perfect product," he said.
Kramer Bussel, a cupcake connoisseur from New York City whose blog "Cupcakes Take The Cake" recently commended the work of Sweet-N-Sassy, received one of the 15 pioneer shipments on Valentine's Day.
"I originally found out about Sweet-n-Sassy from a newspaper article, and have posted about them on our blog," Bussel stated in an e-mail message. "My co-blogger is from Newark, Del., so she has visited the store. They have sent us T-shirts and recently sent me a package of one dozen Valentine's Day cupcakes."
Viewing Comments 1 - 2 of 2
Blue
posted 11/11/08 @ 7:56 PM EST
The are the worst, most over-priced cupcakes ever. People get all caught up in the hype, they are seriously dry and icing is WAY too sweet. Blech
Lisa
posted 5/20/09 @ 12:56 PM EST
I ordered cupcakes online from two places, http://www.swirl-cupcakes.com/orderonline.php and Crumbs, I must say, Swirl had amazing cupcakes. They were neatly packaged. (Continued…)
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